Ice-Watch is a real brand 2.0 that can count on a community of more than five million permanently connected fans, a closely knitted team, entrepreneurial partners and enthusiastic consumers. Since it was created, the Ice-Watch brand has brought a breath of openness and fresh air to the watch-making world thanks to an idea, a vision, a strong identity, a nod to luxury and a community of enthusiasts who pass on the spirit of the brand.

The Ice-Watch brand was established in Belgium in 2007, the brainchild of a Belgian entrepreneur with a thoroughly modern approach, Jean-Pierre Lutgen. In only 7 years, the Ice-Watch brand has become a reference on the market, perfectly in line with the trend in consumption and the social phenomenon of change, which confirms the appeal of the fashion accessory, a small luxury accessible on a daily basis.

The brand can now be found in all four corners of the world, in more than 100 countries and 12,000 points of sale.

With over 10 million units sold in 7 years, and maintaining (for 3rd consecutive year) its market leading position across major European markets Ice-Watch will continue to set the trend in watches, fashion and lifestyle.